Going mobile

Tue, Jul 1 02:05 AM

Rajshri Media, web and mobile studio and part of Bollywood's production house Rajshri, has launched India's first made-for-mobile show, Akbar Birbal Remixed, in a collaborative venture with mobile service provider Idea. With the launch of the show, a new word has been added to the entertainment lexicon - mobisode - meaning entertainment content being beamed on the mobile phone screen.

This programme with 90 videos and audio clips of three minutes each is available in SMS, MMS, video and audio formats on Idea cellular services. The show is a Bollywood-style take off on the folklores of Mughal emperor Akbar and his minister Birbal.

Set in Mumbai's underworld milieu, the stories are a collection of wit, wisdom and one-upmanship. Clips of the show are also available on the web at www.

rajshri.com and other video streaming portals.

The first-ever mobile show has been directed by Siddharth Anand and has Shehzad Khan (Akbar) Rajesh Jais (Birbal), Mohit Daga, Priya Arora and Yug Italia in cast. Rajat A Barjatya, managing director of Rajshri Media said, "We believe that the growing mobile ecosystem is now ripe for us to conceive and produce original intellectual property for mobile phone".

According to Pradeeo Shrivastava, chief marketing officer of Idea Cellular Ltd, the 'mobisodes' are available on Idea Fresh WAP GRPS services and on the voice portal. Akbar Birbal Remixed will be available on Idea mobile for three months.

Rajshri Media also disclosed that, depending on the success of the first mobile show, the company would get into creating entertainment contents for other mobile service providers. After the expiry of three-month period on mobile this show will be made in an expanded versions for TV, home video and FM radio platforms, Barjatya informed.

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