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Mon, Oct 5 10:12 AM
Tired of the editors telling you what to watch and what to read? Well, the era might just be over. You can now decide what you want to see and read on the internet.
Yes, in a move which could redefine the way people use the internet Yahoo! Inc. gives 'you' the power to decide what you want on your Yahoo! page.
The new mission statement of the company - Yahoo! Puts Its Focus on "Y!ou" speaks of the focus on people.
"Today the Web and your world are inseparable," said Yahoo! Chief Executive Officer Carol Bartz. "Hundreds of millions of people use Yahoo! (R) to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun."
What does it mean for you?
- You can add your access your favorite content through the Yahoo! frontpage on any screen from a single Web location.
- Yahoo! Mail now offers simpler photo sharing, editing and easy access to helpful and productive apps.
- Yahoo! Search has been updated today to make Web search results more relevant and meaningful.
- High-quality video calling has been added to Yahoo! Messenger for instant connections with friends and family.
- You can also continue your internet experience on your mobile phone browser through Yahoo!'s new mobile homepage. And if you are the experimental kinds try out the Yahoo! for mobile, Yahoo! Finance, Yahoo! Fantasy Football, Yahoo! Messenger and Flickr.
The brand campaign was launched in United States on September 28 and starts in India and United Kingdom on October 5 and will extend into 2010. It will reach major and emerging markets worldwide, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.
"This is much more than an advertising campaign," said Elisa Steele, Yahoo! executive vice president and chief marketing officer. "It's about how Yahoo! delivers its promise to the market in everything we do. Our brand strategy shows our commitment to delivering personally relevant online experiences," she added.
Extensive consumer research led to Yahoo!'s brand campaign. Input from millions of Yahoo! users all over the globe emphasized the importance of simplification and personal relevance.
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