Thu, Jul 17 06:09 AM
BEVERLY HILLS, Calif. (Reuters) - Google Inc Chief Executive Eric Schmidt said on Wednesday its YouTube unit reached a deal with Lions Gate Entertainment Inc to feature film clips from the studio on the video-sharing site.
Schmidt said the deal would enable viewers to upload scenes of their favorite Lions Gate movies, accompanied with ads. He was speaking at an Ad Age/William Morris Agency conference.
Lions Gate is home to such films as the "Saw" horror movies and "Crash."
Jordan Hoffner, director of content partnerships for Google, said the new channel will launch in the near future.
Both Hoffner and Schmidt said their company was in discussions with other Hollywood studios.
