London, August 3 (ANI): Well-groomed men are now turning to female beauty products in a bid to maintain their appearance, a new study has revealed.
A recent poll found that 34 percent of men use their partners' beauty products, with 6 percent using them as frequently as their other half.
Males are also spending much longer getting ready, with 25 percent taking the same amount time preening themselves in the bathroom as their partner, or even longer.
Body hair removal was also high on the list of male grooming priorities, with 30 percent of those surveyed admitting to shaving or waxing their body hair and 20 percent revealing that they pluck their eyebrows.
"The results are in line with the trend towards metrosexual grooming habits that we have seen in recent years," the Daily Mail quoted beauty retailer Escentual founder Rakesh Aggarwal as saying.
"Men are definitely more aware of how to look after their skin and appearance than they were even five years ago.
"Women aren't the only ones that want to copy their favourite celebrities - with men like Matthew McConaughey, Josh Hartnett and Justin Timberlake having fronted male beauty campaigns, men are feeling the pressure to look groomed and it is now acceptable to admit to making an effort to look good," he added. (ANI)